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  • Should You Pay Off Debt or Invest Your Money?

    Should You Pay Off Debt or Invest Your Money?

    When you have extra money available, one of the most common financial questions is whether you should use it to pay off debt or invest for the future. The answer is not always the same for everyone.

    Paying off debt provides a guaranteed financial benefit by eliminating future interest costs, while investing gives your money an opportunity to grow over time. The right choice depends on the type of debt you have, its interest rate, your financial situation, and your goals.

    Understanding how to weigh these factors can help you make a decision that improves your finances rather than simply following a general rule.

    Start With High-Interest Debt

    The interest rate on your debt should be one of the first things you consider.

    High-interest debt, particularly credit card debt, can make it difficult for investments to outperform the cost of borrowing. If you are paying 20% or more in annual interest, for example, eliminating that debt provides a guaranteed financial benefit equivalent to the interest you are no longer paying.

    Investment returns, on the other hand, are uncertain. Markets can rise over time, but they can also fall, sometimes substantially.

    For this reason, paying off expensive debt is often one of the strongest financial moves you can make before aggressively investing.

    Build an Emergency Fund First

    Before putting every extra dollar toward debt or investments, make sure you have some cash available for emergencies.

    Without an emergency fund, an unexpected expense could force you to rely on a credit card or another form of borrowing. You might pay off your existing debt only to create new debt shortly afterward.

    The appropriate emergency fund depends on your income, expenses, job stability, and circumstances. The important point is to maintain enough accessible savings to handle reasonable financial surprises.

    Once you have a basic cash cushion, you can direct additional money toward debt repayment and investing.

    Consider the Interest Rate

    Not all debt deserves the same treatment.

    A high-interest credit card balance is very different from a low-interest mortgage or other relatively inexpensive loan.

    If you have debt carrying a high interest rate, aggressively paying it down may provide a more attractive risk-adjusted benefit than investing additional money.

    Lower-interest debt is more complicated. If your borrowing cost is relatively low, you may decide that investing some of your available money makes more sense, particularly if you have a long investment horizon.

    There is no universal interest-rate threshold that applies perfectly to everyone. Your risk tolerance and financial circumstances also matter.

    Do Not Ignore Employer Retirement Contributions

    One important exception is an employer retirement match.

    If your employer contributes money to your retirement account based on your own contributions, failing to contribute enough to receive the available match could mean giving up part of your compensation.

    For example, if your employer matches a percentage of your contributions, putting enough money into the retirement plan to receive the full match can be worthwhile even while you are paying down debt.

    After capturing the available match, you can then decide how aggressively to tackle other debt or investments.

    Think About Guaranteed Versus Potential Returns

    Debt repayment and investing have fundamentally different characteristics.

    When you pay off a loan, the interest you would have paid is eliminated. That benefit is effectively guaranteed.

    Investing is different. Your potential return depends on the performance of the investments you choose and the broader market.

    An investment may produce strong returns over many years, but there are no guarantees. You could also experience losses, particularly over shorter periods.

    Comparing a guaranteed saving on interest with an uncertain investment return can make the decision clearer.

    Consider the Type of Debt

    The purpose and structure of your debt can also matter.

    A mortgage with a relatively low interest rate and a long repayment period may be treated differently from a personal loan carrying a much higher rate.

    You should also consider whether the debt is fixed or variable. A variable interest rate can increase over time, potentially making the loan more expensive.

    Look at the complete picture rather than simply counting the number of debts you have.

    You Do Not Have to Choose Only One

    Debt repayment and investing are not mutually exclusive.

    Instead of directing every extra dollar toward one goal, you could divide your money between the two.

    For example, you might make additional payments toward high-interest debt while continuing regular retirement contributions. Once the expensive debt is eliminated, you can redirect the money that was going toward debt into investments.

    This approach can also provide a psychological benefit. You can see progress in both areas instead of feeling that one financial goal is being completely ignored.

    Consider Your Personal Risk Tolerance

    Your comfort with financial risk should also influence your decision.

    Someone who strongly dislikes debt may feel significantly better after eliminating a loan, even if investing could potentially produce a higher long-term return.

    Someone with stable income, substantial savings, and a long investment horizon may be more comfortable carrying low-cost debt while investing.

    There is no benefit to choosing an investment strategy that causes constant financial stress.

    A strategy you can maintain consistently is generally more useful than one that looks optimal on paper but makes you uncomfortable.

    Think About Your Time Horizon

    Your investment timeline matters.

    If you expect to need the money within a few years, investing aggressively may expose you to unnecessary market risk. Paying down debt may be more attractive when your financial goals are relatively short term.

    If you are investing for retirement several decades away, you have more time to withstand market fluctuations.

    The longer your investment horizon, the more opportunity you have to benefit from long-term growth and compound returns.

    Create a Clear Priority Order

    A practical approach is to establish a financial priority order.

    You might first build a basic emergency fund, then contribute enough to receive any available employer retirement match, then aggressively pay down high-interest debt.

    After expensive debt has been eliminated, you can increase long-term investments and decide whether paying down lower-interest debt remains a priority.

    This framework can be adjusted depending on your income, debt structure, financial goals, and personal circumstances.

    The Best Choice Depends on the Debt and the Goal

    There is no single answer to whether you should pay off debt or invest.

    High-interest debt generally deserves serious attention because the cost is predictable and can quickly undermine your finances. At the same time, completely stopping retirement contributions may cause you to miss valuable employer contributions or lose years of potential investment growth.

    The goal is to balance immediate financial stability with long-term wealth building.

    Rather than asking whether debt repayment or investing is always better, ask which financial decision provides the greatest benefit given your interest rates, emergency savings, investment horizon, and personal goals.

    Once you understand those factors, you can create a strategy that reduces financial costs today while continuing to build wealth for tomorrow.

  • The $100,000 Question: Why Your First Six Figures Can Change Your Finances

    The $100,000 Question: Why Your First Six Figures Can Change Your Finances

    Reaching $100,000 in savings and investments is an important financial milestone. It does not mean you have become wealthy overnight, but it can represent a major turning point in how your money grows and how much financial flexibility you have.

    The first six figures can be particularly challenging because you are doing most of the work yourself. Once you have accumulated a substantial amount of money, however, investment growth, compound returns, and disciplined financial habits can begin contributing much more significantly.

    Understanding why this milestone matters can help you focus less on a specific number and more on building a financial system that continues working for you.

    The First $100,000 Is Often the Hardest

    Building wealth from nothing requires consistent saving.

    When you have $5,000 invested, even a strong investment return may not produce a dramatic change in your overall financial position. You still need to contribute most of the new money yourself.

    The situation changes as your balance grows.

    If you eventually have $100,000 invested, a 7% annual return would represent approximately $7,000 in growth before considering taxes, fees, inflation, or fluctuations in market value. The same percentage return on $10,000 would produce only $700.

    This is one reason early wealth building can feel slow. Your contributions do most of the work at first. Later, your existing capital can begin doing more of it.

    Compound Growth Becomes More Noticeable

    Compound growth occurs when your investment earnings remain invested and can generate additional earnings themselves.

    Imagine you invest $100,000 and it grows by 7% in a particular year. You would have approximately $107,000 before accounting for taxes, fees, and market movements.

    If the following year produced another 7% return, the growth would apply to the larger balance rather than the original $100,000.

    Real markets do not provide a consistent return every year, and investments can lose value. Still, over long periods, compounding can become a powerful part of wealth accumulation.

    The important lesson is that building a substantial investment base early gives your money more time to work.

    Your Savings Rate Still Matters

    Reaching $100,000 is not simply about earning investment returns.

    Your savings rate remains one of the most important factors, especially during the early stages of wealth building.

    Someone earning $100,000 and spending nearly all of it may make less financial progress than someone earning $70,000 who consistently saves and invests a large portion of their income.

    Increasing your income can help, but controlling expenses determines how much of that income is available to build wealth.

    The combination of earning more and maintaining reasonable spending can accelerate progress considerably.

    Your First Six Figures Create Financial Flexibility

    A large financial reserve provides more options.

    You may be able to handle an unexpected expense without relying on expensive debt. You may have enough savings to take time between jobs, relocate for a better opportunity, or make a major career decision.

    Investments can also give you greater flexibility over the long term.

    This does not mean $100,000 makes someone financially independent. Your financial needs, location, age, income, and expenses all matter. But having substantial assets can reduce the number of situations in which you are forced to make decisions based purely on immediate financial pressure.

    Reaching $100,000 Can Change Your Mindset

    There is also a psychological benefit to reaching a major financial milestone.

    When you repeatedly save and invest money, you begin to see wealth building as a process rather than something reserved for people with exceptionally high incomes.

    You learn how to manage spending, automate investments, avoid unnecessary debt, and make decisions based on long-term goals.

    The habits required to reach $100,000 are often more valuable than the number itself.

    Once those habits become routine, continuing toward $200,000, $500,000, or more can become easier.

    Avoid Treating $100,000 as a Finish Line

    One danger is becoming overly focused on the milestone itself.

    You might reach $100,000 and immediately feel pressure to spend it because you have finally achieved your goal.

    Instead, think of the milestone as a checkpoint.

    If the money is invested appropriately for your circumstances and financial goals, leaving it invested can allow compounding to continue. You can still spend money on experiences and important purchases, but you do not need to undo years of progress simply because you reached a round number.

    Focus on Assets, Not Just Income

    A high salary can make saving easier, but income alone does not determine wealth.

    Your financial position is influenced by the assets you own, the debt you owe, and how effectively you manage your money.

    Someone earning a large salary while carrying substantial debt and spending aggressively may have less wealth than someone with a more modest income who has accumulated significant investments.

    This is why it is useful to track net worth rather than focusing exclusively on annual income.

    Give Your Money Time

    Perhaps the biggest lesson behind the first $100,000 is the importance of time.

    You cannot control investment returns from year to year. You can control how much you save, how consistently you invest, how much debt you take on, and how long you allow your money to compound.

    Trying to become wealthy quickly can encourage unnecessary risks and speculative decisions. Building wealth steadily may feel less exciting, but it is often more sustainable.

    The earlier you establish good financial habits, the longer those habits and your invested capital have to work.

    What Comes After $100,000?

    Once you reach six figures, the goal should not necessarily be to chase the next milestone as quickly as possible.

    Instead, reassess your financial priorities.

    You might focus on retirement, buying a home, reducing debt, creating greater financial independence, or building a larger investment portfolio.

    Your strategy may also change as your financial situation evolves.

    The first $100,000 is important because it demonstrates that you can consistently build wealth. But the real value of the milestone is what it represents: disciplined financial habits, growing assets, and a foundation that can continue expanding over many years.

    Reaching six figures is not the end of the journey. It is the point where the process of building wealth can start to become significantly more powerful.

  • How to Afford a Big Purchase Without Going Into Debt

    How to Afford a Big Purchase Without Going Into Debt

    A big purchase can be exciting, but paying for it the wrong way can create financial problems long after the excitement wears off. Whether you are buying a car, replacing an appliance, paying for a major trip, or purchasing an expensive piece of technology, the goal should not simply be to afford the monthly payment. You should be able to make the purchase without damaging your savings, taking on expensive debt, or struggling to cover your regular expenses.

    Fortunately, you do not always need a huge income to afford a major purchase. With enough planning, you can turn a large expense into a manageable financial goal.

    Decide Whether the Purchase Is Really Worth It

    Before thinking about how to pay for something, decide whether you actually need it.

    Ask yourself why you want the purchase and what problem it solves. A necessary replacement is different from an upgrade you simply want because a newer version is available.

    Waiting a few weeks before making an expensive purchase can also reveal whether it is something you genuinely need. If the desire disappears, you may have saved yourself a significant amount of money.

    This does not mean you should never spend money on things you enjoy. The point is to make sure a major purchase fits your priorities rather than being an impulsive decision.

    Calculate the Full Cost

    The advertised price is not always the amount you will actually spend.

    Depending on the purchase, you may need to account for taxes, delivery charges, installation, accessories, maintenance, registration fees, insurance, repairs, or financing costs.

    For example, buying a car involves much more than the purchase price. Fuel, maintenance, registration, repairs, and other ownership costs can significantly increase the long-term expense.

    Calculate the expected total cost before deciding what you can afford. This gives you a much more realistic savings target.

    Set a Savings Target and Deadline

    Once you know how much the purchase will cost, give yourself a specific target and timeline.

    Suppose you want to spend $2,400 on a purchase and want to buy it in 12 months. Saving $200 per month would get you there without borrowing.

    If $200 per month is too much, you have several options. You could extend the timeline, reduce the target price, increase your income temporarily, or adjust your regular spending.

    A specific target is much easier to manage than simply telling yourself that you need to “save more.”

    Create a Sinking Fund

    A sinking fund is money you set aside specifically for a planned future expense.

    Instead of keeping your general savings and purchase money together, create a separate account or savings category for the purchase. This makes it easier to see your progress and reduces the temptation to spend the money elsewhere.

    You can then automate a transfer every payday or each month. Treat the contribution like any other regular bill.

    Even relatively small contributions can add up when you consistently save over several months.

    Do Not Empty Your Emergency Fund

    One of the biggest mistakes people make when paying for a large purchase is using almost all of their savings.

    Having $10,000 in the bank does not necessarily mean you can comfortably spend $9,000 on something you want.

    Your emergency savings exists to protect you from unexpected expenses and financial disruptions. If a major purchase leaves you with almost nothing, an unexpected repair, medical expense, or period of reduced income could force you to borrow money.

    Ideally, planned purchases should be funded separately from money reserved for emergencies.

    Compare Cash and Financing

    Paying cash is not automatically the best option, and financing is not automatically a bad one.

    If you can comfortably pay cash while maintaining your emergency savings and other financial goals, avoiding interest can make sense.

    Financing may also be reasonable when the interest rate is relatively low and keeping some cash available provides greater financial flexibility.

    However, do not focus only on the monthly payment. A loan with a low monthly payment can still be expensive if it lasts for many years and carries substantial interest.

    Compare the annual percentage rate, loan term, fees, total interest, and total amount you will repay.

    Avoid High-Interest Debt

    Credit cards and other high-interest borrowing can make an affordable purchase much more expensive.

    Putting a $3,000 purchase on a credit card and carrying the balance for months or years can significantly increase the final cost. If you cannot comfortably repay the balance, the purchase may not be affordable yet.

    If borrowing is unavoidable, look for the least expensive reasonable financing option and understand exactly how much the debt will cost.

    Look for Ways to Lower the Price

    Saving more money is only one way to make a purchase affordable. Spending less can be just as powerful.

    Compare prices from different sellers and look for discounts, seasonal sales, promotions, or negotiated prices. Depending on the item, consider buying used, refurbished, or an older model.

    You may also discover that you do not need the most expensive version. A product that costs 30% less may provide nearly everything you actually need.

    Sometimes waiting is another way to save. Prices can fall as newer models are released, while delaying a purchase gives you additional time to build your savings.

    Consider the Opportunity Cost

    Money spent on a major purchase cannot be used for something else.

    Before spending several thousand dollars, consider what that money could otherwise accomplish. It might increase your emergency savings, reduce existing debt, support retirement investments, or help you reach another financial goal.

    This does not mean every purchase should be compared against the maximum possible investment return. It simply means you should understand what you are giving up.

    A purchase can be worthwhile even when it has no financial return, but it should still fit your broader priorities.

    Make Sure You Can Afford the Ongoing Costs

    Some purchases create new monthly expenses.

    A larger home can mean higher utilities and maintenance costs. A car can bring fuel, repairs, registration, and other expenses. Expensive equipment may require subscriptions, replacement parts, or regular servicing.

    Before buying, add these recurring costs to your budget.

    A purchase is not truly affordable if you can pay the upfront price but cannot comfortably handle the expenses that follow.

    Plan Before You Buy

    The easiest way to avoid debt from a major purchase is to treat it as a financial goal rather than an impulse.

    Decide what you want, calculate the full cost, set a deadline, create a dedicated savings fund, and automate your contributions. If financing makes sense, compare the complete cost rather than focusing only on the monthly payment.

    Most importantly, do not sacrifice your financial foundation just to make a purchase sooner.

    Being able to buy something without going into debt is not only about having enough money today. It is about making the purchase while keeping your savings, budget, and long-term financial goals intact.

  • How to Save Money Without Feeling Like You’re Miserable

    How to Save Money Without Feeling Like You’re Miserable

    Saving money is often presented as a simple exercise in discipline: spend less, save more, and avoid unnecessary purchases.

    The problem is that extremely restrictive financial plans are difficult to maintain. If saving means giving up every restaurant meal, cancelling every enjoyable activity, and constantly worrying about spending, you may eventually abandon the plan altogether.

    A better approach is to make saving sustainable. You should be able to improve your finances while still enjoying your money.

    Stop Trying to Cut Everything

    When people decide to save money, they often start by looking for everything they can eliminate.

    That can create a budget filled with restrictions.

    Instead, focus on the expenses that provide little value relative to their cost. You may discover that some purchases genuinely make your life better while others are simply habits.

    Cutting an expense you barely care about is much easier than eliminating something you genuinely enjoy.

    The goal is not to spend as little as possible. It is to get more value from the money you spend.

    Decide What You Actually Value

    Think about the things you are willing to spend money on because they genuinely improve your life.

    For one person, that might be travel. For another, it could be eating out, hobbies, fitness, books, technology, or spending time with friends.

    Once you identify your priorities, you can protect those expenses while being more aggressive about reducing spending elsewhere.

    This creates a financial plan based on your values rather than a generic list of things you are supposedly not allowed to buy.

    Replace Expensive Habits Instead of Removing Them

    Sometimes the easiest way to reduce spending is to find a cheaper version of something you already enjoy.

    If you regularly eat at expensive restaurants, you could cook similar meals at home and continue going out occasionally.

    If you enjoy watching movies, you might choose fewer cinema trips while keeping a streaming service you actually use.

    If you enjoy traveling, you might take fewer trips but plan them more carefully.

    Replacing an expensive habit is often easier psychologically than eliminating the activity completely.

    Give Yourself a Spending Allowance

    A dedicated amount of discretionary money can make a budget much easier to follow.

    You might decide that a certain amount of your monthly income is available for entertainment, restaurants, shopping, or other personal spending.

    Once that amount is separated from money reserved for bills and financial goals, you can spend it without feeling guilty.

    The exact amount will depend on your income and priorities. What matters is having a clear boundary.

    Use the 80/20 Principle

    Not every expense deserves the same amount of attention.

    A small number of expenses may account for a large portion of your unnecessary spending.

    For example, you might discover that frequent food delivery and an expensive car are costing far more than occasional coffee purchases.

    Instead of spending hours trying to eliminate every small expense, identify the changes that can produce the largest improvement.

    Saving $300 by changing one expensive habit can be more meaningful than spending your time trying to eliminate twenty $5 purchases.

    Make Saving Automatic

    Saving can feel restrictive when you have to make the decision every time you receive money.

    Automation removes some of that pressure.

    Set up automatic transfers to your savings or investment accounts so that part of your income is moved before you have a chance to spend it.

    Once the transfer becomes part of your normal financial routine, you may stop thinking about the money as available for everyday spending.

    Avoid Constantly Checking What You Cannot Buy

    A budget should give you clarity, not make you feel deprived.

    If you constantly focus on everything you are avoiding, saving can become mentally exhausting.

    Instead, focus on what your money is helping you accomplish.

    A growing savings balance, reduced debt, a future home purchase, or increased investment account can provide a more motivating picture than a list of things you have stopped buying.

    Try Low-Cost Alternatives

    Saving money does not necessarily mean doing nothing.

    There are often inexpensive alternatives to costly activities.

    You can meet friends at home instead of going to an expensive restaurant, exercise outdoors instead of paying for additional memberships, explore local activities instead of taking frequent expensive trips, or borrow books instead of purchasing every title you want to read.

    The goal is not to choose the cheapest possible option every time. It is to find alternatives that provide enough of the same benefit at a lower cost.

    Be Careful With Extreme Frugality

    Extreme cost-cutting can sometimes create problems of its own.

    Buying the cheapest product regardless of quality may result in replacing it repeatedly. Avoiding necessary maintenance can eventually create larger expenses. Refusing to spend money on health, education, or important tools may also be counterproductive.

    Saving money should not mean refusing to spend money when spending is genuinely worthwhile.

    Good financial decisions consider both the price and the value you receive.

    Use the Extra Money to Improve Your Future

    When you successfully reduce an expense, decide what will happen to the money you no longer spend.

    If the money simply disappears into other purchases, the financial benefit may be difficult to notice.

    Instead, redirect it toward a specific goal.

    You could increase your emergency savings, pay down debt, invest for retirement, or save for a major purchase.

    This turns spending reductions into measurable financial progress.

    Leave Room for Spontaneous Spending

    A completely rigid budget can become frustrating.

    Unexpected opportunities will come up. A friend may invite you to dinner. You may want to attend an event. You may find something that you genuinely want to buy.

    Having a small amount of flexible money allows you to handle these situations without feeling as though your entire financial plan has been ruined.

    You can plan for spontaneity.

    Don’t Compare Your Lifestyle With Other People

    Social media can make it appear as though everyone else is constantly traveling, buying expensive products, eating at restaurants, or upgrading their lifestyle.

    Trying to match those appearances can make saving feel unnecessarily restrictive.

    You do not know how other people are financing their lifestyles or what their financial priorities are.

    Your spending plan should be based on your own income, goals, and values.

    Make Saving Feel Like Progress

    The easiest way to stay motivated is to make your financial progress visible.

    Track the growth of your savings, the reduction of your debt, or the amount you have invested.

    You might set milestones rather than focusing only on the final goal.

    Reaching your first $1,000, then $5,000, and eventually $10,000 can make a large objective feel much more achievable.

    Each milestone provides evidence that your decisions are working.

    Find a Balance You Can Maintain

    The best saving strategy is not the one that produces the biggest short-term reduction in spending.

    It is the one you can continue for years.

    If an extremely restrictive budget allows you to save 30% of your income for two months before you give up, it may be less effective than a realistic plan that allows you to save 15% consistently.

    Financial progress is built over time.

    You do not need to make yourself miserable to become financially secure. Spend generously on the things that genuinely matter to you, reduce the expenses that provide little value, and consistently direct the difference toward your financial goals.

    Saving money becomes much easier when it feels less like punishment and more like a way of buying yourself greater freedom in the future.

  • Lifestyle Inflation: Why Earning More Doesn’t Always Make You Wealthier

    Lifestyle Inflation: Why Earning More Doesn’t Always Make You Wealthier

    Getting a raise is usually something worth celebrating. More income can provide greater financial security, more flexibility, and the ability to afford things that were previously out of reach.

    But earning more money does not automatically mean becoming wealthier.

    One of the reasons is lifestyle inflation. As income increases, spending often increases alongside it. A larger apartment, more expensive car, frequent restaurant visits, better vacations, and upgraded technology can gradually absorb the additional money.

    The result is a situation where someone earns significantly more than they did several years ago but still feels like they have little money left over.

    What Is Lifestyle Inflation?

    Lifestyle inflation occurs when your spending increases as your income increases.

    Imagine someone earning $40,000 a year and spending $35,000. They later receive a raise and begin earning $55,000, but their spending rises to $50,000.

    Their income increased substantially, but their financial margin barely changed.

    The additional money was absorbed by a more expensive lifestyle.

    Lifestyle inflation is not always bad. Improving your standard of living is one legitimate reason to pursue higher income. The problem occurs when every increase in earnings automatically becomes an increase in spending.

    Why Lifestyle Inflation Happens

    Lifestyle inflation can happen gradually.

    You might first upgrade your phone, then move into a slightly more expensive apartment, then start eating out more frequently. None of these decisions may seem significant on its own.

    Over several years, however, the combined effect can be substantial.

    There is also a psychological element. Once you become accustomed to a certain standard of living, reducing it can feel like a loss even if your previous lifestyle was perfectly comfortable.

    This makes it easier to keep increasing spending whenever your income rises.

    Your Fixed Expenses Matter Most

    Some lifestyle upgrades create permanent monthly commitments.

    A more expensive home, vehicle, loan payment, or recurring subscription can continue affecting your finances for years.

    This makes fixed expenses particularly important when evaluating lifestyle inflation.

    Spending an additional $500 on a vacation is a one-time decision. Increasing your monthly housing or car costs by $500 creates a recurring obligation.

    Before taking on a new fixed expense, consider whether you would still be comfortable paying it if your income stopped increasing.

    Raises Are an Opportunity

    A raise does not have to become entirely new spending money.

    One useful approach is to divide additional income between lifestyle improvements and financial goals.

    For example, if your monthly income increases by $500, you might decide that $200 can improve your lifestyle while $300 goes toward savings, investments, or debt repayment.

    This allows you to enjoy earning more without allowing your entire raise to disappear into higher expenses.

    Over time, this approach can create a significant difference in your financial position.

    Avoid Automatically Upgrading Everything

    When income increases, there can be a temptation to upgrade multiple parts of your life at once.

    You might move to a larger home, buy a newer vehicle, upgrade your electronics, increase travel spending, and eat at more expensive restaurants.

    Instead, consider upgrading selectively.

    Choose the areas that genuinely improve your quality of life and leave the rest unchanged.

    You may discover that one meaningful improvement provides far more satisfaction than several expensive upgrades.

    Be Careful With the “I Can Afford It” Mindset

    Higher income can make previously expensive purchases feel affordable.

    The fact that you can technically afford something does not necessarily mean that buying it is the best financial decision.

    For example, qualifying for a larger car loan does not mean you need a more expensive car. Being able to afford a larger home does not mean the additional space is worth the long-term cost.

    Affordability should include the effect a purchase has on your savings, investments, debt, and future goals.

    Keep Some Old Habits

    One of the easiest ways to prevent lifestyle inflation is to keep certain inexpensive habits even after your income increases.

    If you were comfortable cooking at home several nights a week when you earned less, there may be no reason to stop.

    If you enjoyed inexpensive hobbies, local activities, or modest vacations, you do not need to abandon them simply because you can now afford more expensive alternatives.

    Keeping some of your old habits allows your income to increase without requiring your expenses to follow it.

    Watch for Recurring Lifestyle Upgrades

    Recurring expenses deserve special attention.

    A single expensive purchase may have a limited effect on your long-term finances. Recurring upgrades can continue consuming money indefinitely.

    Examples include:

    • Higher rent or mortgage payments
    • More expensive car payments
    • Premium memberships
    • Frequent food delivery
    • Larger entertainment budgets
    • More expensive travel habits
    • Additional subscriptions

    Before adding another recurring expense, consider its annual cost.

    A service costing $50 per month is not simply a $50 decision. It represents $600 per year.

    Give Your Extra Income a Job

    A simple way to prevent lifestyle inflation is to decide where additional income will go before you receive it.

    You might automatically direct part of every raise toward a savings account or investment account.

    You could also increase debt payments whenever your income rises.

    This creates a system where financial progress happens automatically instead of depending on the decision you make after the money reaches your bank account.

    Measure Progress Beyond Income

    A larger salary is only one measure of financial progress.

    Other useful measures include:

    • Growing savings
    • Increasing investments
    • Lower debt balances
    • A stronger emergency fund
    • Greater financial flexibility
    • Reduced dependence on each paycheck

    If your income increases but none of these areas improve, your financial position may not be changing as much as it appears.

    Lifestyle Inflation Is Not Always the Enemy

    The goal is not to maintain the exact same lifestyle forever.

    If earning more allows you to travel more, live in a better home, spend more time with family, or pursue hobbies you enjoy, increasing your spending can be perfectly reasonable.

    The key is intentionality.

    There is a major difference between choosing to spend more because something genuinely improves your life and spending more simply because your income increased.

    Your lifestyle should grow according to your priorities, not automatically according to your paycheck.

    Let Your Wealth Grow Faster Than Your Lifestyle

    The most powerful way to benefit from higher income is to allow at least part of the increase to remain available for your financial future.

    When every raise becomes new spending, your lifestyle may improve while your financial security remains unchanged.

    When some of each raise is saved, invested, or used to reduce debt, your financial position can improve alongside your standard of living.

    You do not have to reject every upgrade or live as though you still earn your old salary.

    Instead, give yourself permission to enjoy earning more while making sure that some of the additional income is working toward greater financial freedom.

    The goal is not to earn more simply so you can spend more. It is to make higher income create more choices, more security, and more control over your future.

  • The Psychology of Spending: Why We Buy Things We Don’t Need

    The Psychology of Spending: Why We Buy Things We Don’t Need

    Most people know they should avoid unnecessary spending. Yet knowing that something is unnecessary does not always stop us from buying it.

    A new phone, an expensive meal, another subscription, or an item purchased during a sale can seem perfectly reasonable in the moment. The problem often becomes obvious later, when the purchase appears on a bank statement and you realize it was not something you actually needed.

    Spending is not purely a mathematical decision. Emotions, habits, social pressure, advertising, convenience, and our environment can all influence how we use money.

    Understanding these influences can make it easier to change spending habits without relying entirely on willpower.

    We Often Spend to Feel Better

    Shopping can provide a temporary emotional reward.

    People may spend money when they are bored, stressed, frustrated, lonely, or simply looking for something enjoyable to do. Buying something creates a sense of anticipation and excitement that can make spending feel rewarding.

    The problem is that the emotional benefit is usually temporary.

    Once the excitement disappears, the purchase may no longer feel as valuable. If emotional spending becomes a regular coping mechanism, it can gradually create financial problems.

    The solution is not necessarily to eliminate enjoyable spending. Instead, recognize when emotions are influencing your decisions.

    If you notice that you frequently shop when you are stressed or upset, finding other ways to deal with those feelings can reduce unnecessary purchases.

    Convenience Has a Price

    Modern life makes spending money incredibly easy.

    Food can arrive at your door within minutes. Products can be purchased without leaving home. Subscriptions can renew automatically. A few taps on a phone can result in a purchase.

    Convenience is valuable, but it often comes with an additional cost.

    Ordering food because you are tired may not seem significant once. Doing it several times a week can create a substantial monthly expense.

    The same applies to delivery fees, premium services, convenience products, and other purchases that save time.

    The question is not whether convenience is bad. It is whether the convenience is worth what you are paying for it.

    Sales Can Make Us Spend More

    Discounts are designed to make purchases feel like opportunities.

    Seeing a product marked down from $100 to $70 can make the $30 saving feel more important than the $70 you are actually spending.

    This is particularly powerful when the discount is presented as temporary.

    A useful question is:

    “Would I still buy this if it were not on sale?”

    If the answer is no, the discount may be encouraging you to spend money rather than helping you save it.

    A product you did not need at 50% off is still an unnecessary expense.

    Small Purchases Can Become Large Expenses

    A single small purchase rarely causes financial problems.

    The issue is repetition.

    A $5 purchase several times a week can become more than $1,000 over a year. A few inexpensive subscriptions can also turn into a significant recurring expense.

    Because small purchases do not feel financially important individually, they can easily escape attention.

    This does not mean every small purchase needs to be eliminated. It means recurring small expenses should occasionally be viewed as an annual total rather than one transaction at a time.

    Social Pressure Influences Spending

    People naturally compare themselves with others.

    Friends, coworkers, family members, and social media can all influence perceptions of what is normal or desirable.

    You may feel pressure to eat at expensive restaurants, upgrade your phone, travel more frequently, wear certain brands, or live in a particular type of home because people around you appear to be doing the same.

    The problem is that you rarely know the full financial situation behind someone else’s lifestyle.

    Someone displaying expensive purchases may have a high income, substantial savings, family support, or significant debt.

    Comparing your finances with someone else’s visible spending can encourage decisions that do not fit your own goals.

    Advertising Creates Artificial Needs

    Marketing is designed to influence behavior.

    Advertisements often connect products with emotions such as happiness, confidence, success, attractiveness, convenience, or belonging.

    A product may therefore be presented as something that will improve your life rather than simply something you can purchase.

    Recognizing this does not mean every advertisement is misleading. It simply helps you become more aware of the difference between a genuine need and a desire created or amplified by marketing.

    Giving yourself time before making a purchase can reduce the effect of that initial emotional response.

    Instant Gratification Makes Saving Harder

    Spending gives you something immediately. Saving usually gives you something later.

    That creates a natural psychological conflict.

    Buying a new product provides an immediate reward, while putting the same money into savings may not feel rewarding today.

    One way to deal with this is to make progress toward financial goals visible.

    Watching a savings account grow, seeing debt balances decline, or tracking investment contributions can create a sense of progress that makes delayed rewards more tangible.

    Your Environment Can Change Your Spending

    Your surroundings can influence your financial behavior more than you might expect.

    If shopping applications constantly send notifications, you are more likely to browse. If your favorite stores save your payment information, purchasing becomes easier. If you regularly visit places where spending is expected, you may spend more simply because the opportunity is there.

    Changing the environment can therefore be more effective than trying to exercise willpower every time.

    Turning off promotional notifications, removing stored payment details, unsubscribing from marketing emails, or avoiding unnecessary browsing can create friction between wanting something and purchasing it.

    Use a Waiting Period for Nonessential Purchases

    A waiting period can be one of the simplest ways to reduce impulse spending.

    For smaller purchases, you might wait until the next day. For expensive purchases, you could wait a week or longer.

    The purpose is not to make buying difficult. It is to separate the initial desire from the actual decision.

    If you still want the item after waiting and it fits comfortably within your budget, the purchase is more likely to be intentional.

    Create a Spending System That Allows Fun

    Trying to eliminate all unnecessary spending is rarely sustainable.

    Money should not only cover obligations. It can also provide enjoyment.

    Instead of treating every discretionary purchase as a failure, create room for spending on things you genuinely value.

    You might set aside a specific amount each month for restaurants, hobbies, entertainment, travel, or personal purchases.

    When the spending is planned and affordable, you can enjoy it without constantly questioning every purchase.

    Ask Better Questions Before Buying

    Before making a nonessential purchase, ask yourself a few simple questions:

    • Do I actually need this?
    • Would I buy it at full price?
    • Will I still want it next week?
    • Am I buying it because I am bored or stressed?
    • How often will I realistically use it?
    • Does this purchase support or interfere with my financial goals?
    • What else could I do with this money?

    These questions create a pause between the desire to buy and the actual transaction.

    That pause can be enough to prevent many unnecessary purchases.

    Spend According to What You Value

    The goal of understanding spending psychology is not to become afraid of spending money.

    It is to make sure your money reflects your priorities.

    If you genuinely value travel, spending money on a meaningful trip may be more satisfying than buying dozens of small items you barely use. If you value financial security, directing more money toward savings may provide greater satisfaction than constantly upgrading your lifestyle.

    The best spending habits are not necessarily the most restrictive. They are the ones that help you spend intentionally.

    Once you understand why you spend, you can begin changing the habits behind your purchases rather than simply trying to resist them one transaction at a time.

  • How Much Money Should You Have Saved at Different Ages?

    How Much Money Should You Have Saved at Different Ages?

    One of the most common personal finance questions is simple: how much money should you have saved by a certain age?

    You may see benchmarks suggesting that you should have a specific amount saved by 25, 30, 40, or 50. These numbers can be useful for understanding whether you are generally moving in the right direction, but they should never be treated as universal rules.

    Your income, living costs, debt, family responsibilities, career path, and financial goals all affect how much you can reasonably save. Someone living in an expensive city may have a very different financial situation from someone with lower housing costs. Someone paying off substantial debt may also have less in savings while still making strong financial progress.

    The goal is not to hit a perfect number. The goal is to build financial stability over time.

    Your 20s: Focus on Building the Foundation

    During your 20s, you may be dealing with education costs, starting your first career, moving out of your parents’ home, or dealing with early debts.

    It is therefore normal for savings to be relatively modest.

    Rather than focusing entirely on a large savings target, prioritize building basic financial habits. Start with enough cash to handle smaller unexpected expenses, then work toward a larger emergency fund.

    This is also an important period for learning how to budget, control unnecessary debt, and consistently save part of your income.

    If your income increases as your career develops, try to increase your savings rate rather than allowing every raise to become additional spending.

    By 25: Aim for Financial Stability

    There is no universal savings number that everyone should reach by 25.

    A more useful target is having some money set aside while avoiding a cycle of relying on credit for unexpected expenses.

    If possible, work toward having several months of essential expenses available in cash over time. You may not reach that target immediately, particularly if you have significant education or other debt.

    Your retirement savings also become increasingly important at this stage. Even relatively small contributions can give your money decades to potentially grow.

    The biggest advantage you have in your 20s is time.

    By 30: Start Thinking Beyond Short-Term Savings

    Your 30s often bring higher income, but they can also bring higher expenses.

    You may purchase a home, start a family, take on additional responsibilities, or experience major changes in your career.

    By this point, your financial system should ideally include both short-term savings and long-term investments.

    Instead of keeping all your money in a checking account, consider giving different portions of your money different jobs.

    Your emergency savings can provide short-term security, while retirement and other investments can be designed for longer-term goals.

    Some financial guidelines suggest having an amount equivalent to roughly one year’s salary saved for retirement by age 30, but this is a benchmark rather than a requirement. Your actual progress depends heavily on when you started saving, your income, and your circumstances.

    By 35: Increase the Pace

    Your mid-30s can be a useful time to evaluate whether your savings are keeping pace with your income.

    If your salary has increased significantly since your 20s, your savings contributions should ideally increase as well.

    This is also when lifestyle inflation can become a major obstacle.

    Earning more money does not automatically create more wealth if your housing, transportation, travel, and discretionary spending rise at the same rate.

    A person earning $100,000 and saving aggressively may be in a stronger financial position than someone earning $150,000 but spending nearly all of it.

    Focus on the percentage of your income that you are able to retain and invest, not simply the size of your paycheck.

    By 40: Build Meaningful Long-Term Wealth

    By your 40s, retirement may begin to feel much more concrete.

    You may also have larger financial responsibilities, including mortgages, children, or supporting other family members.

    At this stage, it becomes increasingly important to know whether your current savings rate is sufficient for your long-term goals.

    Many popular benchmarks suggest having several times your annual salary saved for retirement by age 40. However, these figures can vary substantially depending on the assumptions used.

    Instead of comparing yourself with a generic benchmark, calculate what you actually expect to need.

    Consider your desired retirement age, expected spending, existing investments, and how much you are currently contributing.

    By 50: Shift Toward Greater Financial Security

    Your 50s can be an important period for accelerating retirement savings and reducing unnecessary financial obligations.

    If you are behind your preferred target, there may still be meaningful opportunities to catch up through higher savings contributions, increased income, lower expenses, or a combination of the three.

    At this stage, it can also be useful to think about the types of expenses you expect later in life.

    Your future financial needs may differ significantly from your current expenses, so simply applying a savings multiple to your current income may not tell the whole story.

    By 60: Focus on the Transition

    Approaching retirement changes the purpose of your savings.

    Instead of focusing only on accumulation, you need to consider how your assets will support your future spending.

    You may want to evaluate your expected retirement income, investment portfolio, housing situation, healthcare costs, and other major expenses.

    The question becomes less about whether you have reached a particular savings number and more about whether your resources can support the lifestyle you expect.

    Why Age-Based Benchmarks Can Be Misleading

    Savings benchmarks can be helpful, but they can also create unnecessary anxiety.

    Imagine two people who are both 35.

    One earns $50,000 and has accumulated $100,000 over several years. The other earns $150,000 but has only recently started saving after paying off substantial debt.

    Looking only at their current savings balances does not provide enough information to determine who is financially healthier.

    Income, debt, expenses, investments, and future obligations all matter.

    A benchmark should therefore be used as a reference point rather than a judgment.

    The Savings Rate May Matter More Than the Number

    Instead of asking only how much money you should have at a certain age, ask how much of your income you are consistently saving.

    If you earn $60,000 and regularly save $9,000, you are saving 15% of your income.

    As your income grows, maintaining or increasing that percentage can have a powerful effect on your long-term financial position.

    You can also direct raises, bonuses, and other increases in income toward savings and investments before allowing your regular spending to increase.

    If You Are Behind, Start From Where You Are

    Being behind a popular savings benchmark does not mean your financial future is ruined.

    You cannot change how much you saved five or ten years ago, but you can change what happens next.

    Start by understanding your current financial position. Review your savings, debt, investments, income, and regular expenses.

    Then decide what you can realistically contribute going forward.

    You may need to adjust your retirement timeline, increase your income, reduce certain expenses, or save more aggressively. The appropriate solution depends on your circumstances.

    The most useful savings target is ultimately one that helps you make better decisions today.

    Age-based savings numbers can provide useful context, but they are not a measure of financial success. What matters most is whether your savings, investments, and financial habits are steadily moving you toward the future you want.

  • Citi reports sustainable finance progress, sets new 2030 goals

    Citi reports sustainable finance progress, sets new 2030 goals

    The bank said it had committed $647.2 billion to sustainable financing since 2020, with CEO Jane Fraser noting its clients see resilience as a “competitive necessity.”

    Dive Brief:

    • Citi has committed $647.2 billion to sustainable finance since 2020, including $91.3 billion in commitments in 2025, the bank reported in a sustainability report Tuesday.
    • The bank reached 75% of the operational sustainability goals it had set for 2025, according to the report. Additionally, the bank set a pair of new 2030 goals to reduce its energy consumption and operational emissions, based on a 2025 baseline.
    • “Clients tell us that amidst the new global dynamics, building resilience into their business models is no longer a defensive tactic; it is a competitive necessity,” Citi CEO Jane Fraser said in the report’s foreword.

    Dive Insight:

    Citi has end-of-decade goals to reach net-zero emissions across its scope 1 and scope 2 emissions portfolio, in addition to a $1 trillion sustainable finance goal. The sustainable finance goal is designed “to support the transition to a sustainable, low-carbon economy that takes into consideration society’s environmental, social and economic needs,” and the bank is meeting it through a combination of environmental- and social-focused financing. The bank also has a 2050 goal to reach net-zero financed emissions.

    Citi estimated in the report that its sustainable financing commitments have led to 8.8 million metric tons of avoided greenhouse gas emissions through investments in renewable energy, green affordable housing and energy efficiency and have supported more than 4.4 million jobs.

    Citi said its 2025 sustainable financing results “reflect a challenging market.” Of the $91.3 billion committed in 2025, Citi said 62% of the funds ($56.6 billion) were invested internationally, with the remaining 38% committed to North American projects ($34.7 billion). 

    Of the financing committed to Citi’s $1 trillion goal specifically, 56% — or $363.8 billion — has gone to international projects, and 44% — or $283.3 billion — has been invested in North American projects over the past six years.

    With regards to its 2025 sustainability goals, Citi reported hitting six of eight targets related to its operational emissions, energy, water, waste and building footprints, measured against 2010 baselines. 

    The bank reported reducing its location-based scope 1 and scope 2 emissions by 58%, compared to the baseline, surpassing a 45% reduction goal. Citi said it will now target a 15% reduction in its location-based emissions, measured against a 2025 baseline, according to the report.

    Citi reported it generated a total of 370,030 metric tons of carbon dioxide equivalent of location-based scope 1 and scope 2 emissions last year, around 3.8% less than in 2024. The bank’s scope 1 emissions totaled 50,790 metric tons of CO2e and scope 2 emissions totaled 319,240 metric tons of CO2e. 

    Citi also said it had surpassed a 2025 goal to reduce its energy consumption by 40% and achieved a 43% reduction in energy consumption, compared to a 2010 baseline. The bank said it will target reducing its energy consumption an additional 10% by 2030, compared to a 2025 baseline.

    “As technology, energy systems and market conditions continue to evolve rapidly, we are evaluating pathways to achieve our new goals,” the bank noted in the report. 

    The bank also reported achieving or surpassing 2025 targets of maintaining 100% renewable energy sourcing; reducing its total water consumption by 30%, reporting a 43% reduction compared to a 2010 baseline; halving its total waste, with a reported 68% reduction; and having 40% of its floor area have sustainable building certifications. On the latter goal, Citi reported that 64% of its floor area was LEED certified from the U.S. Green Building Council or WELL certified by the International Well Building Institute.

    The bank fell just short of a goal of diverting half of its waste from landfills, reaching 49%, according to the report. However, Citi reported being well behind a target of having 25% of its water consumption come from reclaimed or reused water sources, reporting that 11% of its water came from such sources. The bank said both areas “remain a priority.”

    “We were unable to achieve our 2025 water reclamation goal due primarily to limited on-site infrastructure, the complexity of retrofitting systems and the lack of reclaimed water sourced through local utilities,” the report said. “For our waste diversion goal, challenges included limited availability of data and lack of recycling infrastructure in many of the countries where we operate.”

    Citi said in the report that it is also considering additional sustainability goals that it expects to “announce separately in future reporting.”

    Citi also reported 50,790 metric tons CO2e in carbon credits for 2025, which did not count toward its operational emissions goals. The bank began purchasing such credits in 2022 and has a portfolio “of nature-based, energy efficiency and methane destruction credits in an amount equivalent to [Citi’s] scope 1 emissions,” according to the report.

  • OCC, FDIC propose another CRA revamp

    OCC, FDIC propose another CRA revamp

    The regulators – absent the Federal Reserve – would limit grants banks give to “activist” community groups. Friday’s proposal would also reduce the number of banks that must collect CRA-related data.

    The pendulum to reframe the Community Reinvestment Act has swung again.

    The Office of the Comptroller of the Currency and the Federal Deposit Insurance Corp. proposed a rule Friday that would limit grants banks can give to community advocacy groups the agencies label “activist.”

    The regulators said the proposal is intended to “increase the focus on lending and ensure that community development grants and donations reach the communities they are intended to benefit instead of being diverted to other activities or excessive operating costs.”

    The proposal would require large banks to document that recipients of community development grants have overhead costs of 15% or less.

    But the measure also reduces the number of banks that would need to comply with CRA data collection and reporting requirements.

    The current rule exempts “small” banks – those with less than $412 million in assets – from community development requirements. Friday’s proposal would increase that asset threshold to $1 billion. It would also create an “intermediate” size category that would extend to banks with up to $10 billion in assets.

    In a statement Friday, Jesse Van Tol, CEO of the National Community Reinvestment Coalition, an advocacy group, said the proposal “dramatically weakens banks’ obligations to invest in working-class communities and threatens to undermine” affordable housing measures put into law just two weeks ago.

    “Bank capital drives the creation of affordable housing in this country, and they do it because of CRA,” Van Tol said. “Now hundreds of banks won’t have the obligation to do so, and hundreds more will have a weaker requirement, which will further deepen our housing crisis.” 

    The CRA, initially passed in 1977, operates as an anti-redlining law that governs lending in low-income neighborhoods. But regulators under both the Trump and Biden administration have see-sawed in recent attempts to give the law its first facelift since 1995.

    The FDIC and OCC’s efforts Friday to narrow the CRA evaluation’s focus on lending means exams of banks’ retail services will prioritize credit activity and exclude deposits.

    Regulators will monitor banks that provide community development grants to ensure the funds are “directly used for a plan, project, or initiative with community development as a primary purpose,” the OCC and FDIC said in a summary of the proposal.

    Regulatory officials said the list of activities that would count for CRA credit is still in development. They declined to say whether it would include projects that recognize climate change, such as solar panel installation or flood mitigation.

    “Banks will face weaker exams, get credit for projects with little connection to low- and moderate-income communities and gain more control over where and how they are evaluated,” Van Tol said. “CRA is supposed to put a thumb on the scale for working-class people; now it lets hundreds of banks off the hook, and dramatically reduces the obligation for others.”

    A third regulator with responsibility over CRA evaluations – the Federal Reserve – did not sign on to Friday’s proposal. That hasn’t stopped agencies in the recent past from attempting to push through a CRA revamp alone.

    The OCC tried to do just that in 2020 but faced pushback – particularly from community advocates who labeled the update “awkward, disjointed and rushed.”

    The Biden-era OCC rescinded the revamp in 2021, then regulators issued their own update – which saw objections from the Fed’s now-vice chair of supervision, Michelle Bowman. Several state banking organizations sued to stop the update in 2024. The OCC and FDIC dropped an appeal to that suit last month.

  • Banks bring BNPL rivalry

    Banks bring BNPL rivalry

    Buy now, pay later players, including Klarna and Affirm, are facing more competition as financial institutions begin offering installment payment options.

    The debit card has become the latest battleground between banks and fintechs over installment lending.

    As buy now, pay later players like Klarna Group and Affirm Holdings encroach further into banks’ traditional purviews – introducing new loan offerings and high-yield savings accounts – banks are responding to the competitive pressure with their own pay-later products.

    Four of the five largest U.S. banks now offer installment lending plans on their credit card accounts. Last week, Bank of America introduced a new flexible-payment option for its credit accounts, letting cardholders replace interest payments on particular purchases for a fixed monthly fee for terms of three to 18 months.

    Meanwhile, JPMorgan Chase, the largest U.S. bank, also has a “Pay in 4” plan for debit card purchases of $50 to $400, allowing card users to split a purchase amount into four payments. The bank introduced the debit option three years ago, and assesses a $5 fee for missed or late payments.

    These bank installment plans have emerged as buy now, pay later lending has grown in the U.S. – especially among younger consumers – fueled by marketing efforts from the larger players including Affirm Holdings, Klarna Group and PayPal Holdings. 

    “The very largest banks … to the extent that they have built BNPL so far, it has been a feature of their credit card offering,” Wayne Pommen, Affirm’s chief revenue officer, said in an interview last week. “This debit card-based offering is sort of new and unique, and we haven’t really seen that much anywhere. So, we’ll see how it plays out.”

    About 54 million Americans used a BNPL product in 2023, with an average loan of $135, the Consumer Financial Protection Bureau said in a December 2025 report, based on data from a half dozen large BNPL providers. 

    Such BNPL loan originations surged from about 20 million in 2019 to 336 million in 2023, according to the CFPB survey. The agency queried Affirm, Block-owned Afterpay, Klarna, PayPal, Sezzle and Zip. 

    Since then, there’s no sign that consumer interest has dropped off, especially given recent U.S. inflation and affordability pressures.

    Bank of America, the second-largest U.S. bank by consolidated assets, devised its flexible-payment option because customers were “looking for more structure on knowing what their monthly payment and terms would be,” Lora Monfared, BofA’s head of consumer credit card products, said Friday in an interview. BofA doesn’t have a similar pay-later plan for debit cards. 

    Citi introduced a flexible payment option for its credit cards in 2019; the bank doesn’t have a similar product for debit cards, a spokesperson said Tuesday. 

    Last year, U.S. Bank, debuted a credit card that lets holders split purchases into three equal payments over three months. The card allows holders to extend the repayment for a fee of 1.5% of the original purchase amount.

    More than one third (37%) of U.S. adults – and half of those under 40 – used a BNPL product for a purchase within the past 90 days, market data and analytics firm JD Power reported in March from a survey of about 3,900 consumers. 

    For banks, that survey came with another finding: BNPL users expressed higher satisfaction with the products from banks than those from traditional BNPL providers, JD Power said.

    That presents traditional financial institutions “an enormous opportunity” in the pay-later market, Sean Gelles, JD Power’s senior director of banking and payments, said in a press release. “Customers are looking for BNPL solutions from the brands they already know and trust,” he said.  

    Still, as banks beyond the behemoths explore pay-later financing, Affirm is reaching out to the industry with a new product aimed at helping smaller banks and credit unions add BNPL-style lending to debit cards using Affirm’s underlying technology.

    Affirm’s new service, introduced last month at the company’s investor event, aims to drive new revenue for the company by merging Affirm’s pay-later solution into banks’ debit accounts, an area of consumer finance that has traditionally resisted lending. 

    Affirm estimates that there are 130 million “debit first” consumers who eschew credit cards, with the potential for $2,000 more in annual spending among this group. Overall, Affirm estimates $140 billion in annual spending among U.S. debit card users.

    “There’s an enormous opportunity to partner with those banks and bring them that functionality and allow them to capture BNPL spending in their own ecosystem,” Pommen said June 11.

    Most of Affirm’s discussions to date have been with mid-sized and smaller banks, Pommen said. The new tech offering arose as part of flexible-financing partnerships Affirm inked with Fiserv and separately with Fidelity National Information Services over the past 16 months to integrate BNPL offerings into banks’ debit accounts. 

    Affirm declined to provide details about the timing of the launch of the new service for banks or how many banks have signed on to integrate the debit product. The only bank Affirm has thus far disclosed as a customer – Old National, an Evansville, Indiana-based regional bank – declined to discuss pay-later debit card plans.

    As part of its pitch to potential financial institution customers, Affirm says there’s no credit risk with the new service and “minimal” integration work required. 

    “We can give them an offering that allows them to get the capability to serve the customer’s need, to participate in the economics, without having to do really barely any technical lift,” Pommen said. “That is music to their ears, and that general value proposition has been resonating.”

    Other banks are certainly watching pay-later growth among consumers, said Josh Miller, who oversees product development and consumer acquisition for KeyBank, a large regional bank based in Cleveland.

    A BNPL product isn’t an immediate priority for KeyBank but “we’re constantly scanning the market landscape and prioritizing accordingly,” Miller said in an April interview. “If we saw all of the herd all of a sudden launch a BNPL product that would certainly influence a potential change in our prioritization.”